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VSN eBOOK:
nextGEN of Merchandising & Marketing
Customer insights at the point of decision. An eBook prepared for DemandTec in 2009. PDF download.
VSN GOLD PAPER:
Manage Your Price Image for Strategic Advantage
Third installment in the "Business Insights" series VSN prepared for Khimetrics in 2005. PDF download.
WHITE PAPER:
Assortment Optimization
Science Meets Assortment Optimization: Tune the Mix to Local Demand. Prepared by VSN for DemandTec. PDF download.
RESEARCH PAPER:
The Shoppers’ Perspective
A groundbreaking behavioral segmentation study for consumer product retailers and manufacturers. Prepared for the Dial division of Henkel Consumer Goods. PDF download.
FEATURE ARTICLE:
VSN Shopper Media Survey
In-Store GRPs are good but ROI is better. Original article summarizing VSN industry research, from Marketing @ Retail Magazine. PDF download.
POSITION PAPER:
ISI Sharegroup Executive Summary
The widely-cited "Working Paper" prepared by VSN for the In-Store Implementation Sharegroup. Its release garnered widespread coverage and launched an ongoing change dialog in the industry. PDF download.
WHITE PAPER:
Continuous Category Management
Groundbreaking industry paper, prepared by VSN for a partnership comprised of The Partnering Group, Interactive Edge and Armature, Ltd. PDF download.
WHITE PAPER:
Delivering on the Multichannel Promise
VSN Strategies original white paper on multichannel retailing. PDF download.
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COPY, CONTENT & EDITORIAL
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 VSN STRATEGIES PROVIDES A RANGE of custom business copywriting services, ranging from feature articles, reports, collateral, presentation development, Web and ad copy. We invest the time and effort to fully comprehend your business challenges and objectives to deliver the highest level of clarity and precision.
It's our reputation at stake too, and we do not compromise on quality.
New: VSN "eBook" Creation
A contemporary format for business communication, eBooks are less formal than White Papers, more detailed than brochures. VSN Strategies creates and conceives eBooks with an accessible, easy-to-read voice that invites reader engagement. An example is available for download from our Portfolio. Download eBooks fact sheet.
VSN Gold Paper™ Series
For Industry Solution Providers, VSN Strategies delivers a more dynamic and effective communications alternative to the common white paper. Custom-written Gold Papers support and shorten the sales cycle; help your account executives counter objections; and define the distinctive benefits of your solution offerings with brevity and precision. View the short presentation at right or download a sample from our Portfolio. Download Gold Paper fact sheet.
VSN WebVox™ Service
Comprehensive creation and maintenance of your company's online voice. VSN WebVox combines message strategy, content creation and monthly maintenance of your total online media presence for an affordable monthly fee. Program elements are selected and combined to match your marketing objectives. Download WebVox fact sheet.
White Paper and Feature Article Development
VSN Strategies helps numerous companies prepare high-quality White Papers, Position Papers and Feature Articles that support and exemplify their industry thought leadership. We take the time to fully understand your innovation and deliver a writing style that favors clarity and accessibility. Several examples are available for download from our Portfolio.
Custom Report Writing
VSN Strategies helps a variety of companies across the Retail Consumer Products industry with high-quality report preparation. These may be based on original research or thought leadership developed in collaboration with our experts or originating solely by the client. Our approach ranges from "academic" to "sales-oriented" as the project goals dictate. Several examples are available for download from our Portfolio.
Speech Writing
VSN Strategies assists business leaders with speech writing and presentation development. This is a highly personalized service that emphasizes not just the right words and the right visuals, but also the right presentation style for the presenter and the event. Rates are competitive and rapid turnarounds are possible. Contact us for a consultation.
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